Many psychology practices appear successful on the surface - full appointment books, growing revenue, and busy owners - yet still experience cash flow stress and limited financial reward.
This session explores the disconnect between activity and profitability, and why revenue alone is not a reliable indicator of business health.
Key concepts covered include:
- The practical difference between revenue, profit, and cash flow, and why each matters
- Common profit leaks in psychology practices, including low clinician utilisation, undercharging, and gradual admin cost creep
- Owner blind spots, particularly failing to separate owner wages from true business profit, leading to distorted decision-making
Key takeaways:
- A clearer understanding of how to read your business' financial performance
- How to identify and prioritise the key drivers that actually improve profitability and cash flow
- Practical insights to help build a practice that is not just busy, but financially sustainable and rewarding
About our presenter: Elisha Huke
Elisha began her career in the accounting industry in 2010 and joined HTA in 2014 as a junior accountant. Since then, she has progressed into a key leadership role within the firm and is now a director and partner of HTA. Over more than a decade in public practice, Elisha has developed deep experience working with small to medium-sized businesses across a range of industries.
Elisha works closely with business owners to help them navigate not only their tax and compliance obligations, but also the broader commercial and strategic challenges that come with running and growing a business. Her advisory work spans cash flow management, structuring, profitability analysis, and decision-making support, with a strong focus on translating financial information into clear, practical insights.
Known for her collaborative and pragmatic approach, Elisha values long-term client relationships and enjoys working alongside business owners as a trusted advisor. She is particularly passionate about helping clients gain clarity over their numbers, make confident decisions, and build businesses that are both financially sustainable and personally rewarding.
Webinar timing: 7:00 – 8:00 pm AEST
Access to the recording of this webinar: A recording of this webinar will be available through the CPD Webinar Library, but for the best experience and the opportunity to ask your questions, join us live. Everyone who registers will be advised via email as soon as the recording is available. Members have unlimited access to the recording, and non-members will have access for 6 months.